Located in the heart of the capital’s business district, StrategyOne’s Washington office is composed of researchers skilled in market and opinion research, advanced media and conversation analytics and competitive intelligence.
With many staff coming from political and governmental research backgrounds, the Washington office excels at public affairs research and data-driven message development for corporations, trade associations, and non-profits. It operates as a hub for public affairs and global stakeholder research and produces many thought leading reports and articles on the issues of the day.
Core research competencies include:
- branding
- corporate reputation and communications
- advertising (including creative testing leveraging dial testing and eye tracking and advertising impact tracking)
- attitudes and usage (A&U)
- hosted online communities
- microtargeting
- strategic foresight research
- public affairs research
- policymaker and influencer research
- issues and crisis management
- message development and testing (utilizing traditional quantitative methods as well as dial testing)
- communications campaign measurement
- policy-focused media analytics
Proprietary research products and techniques include:
- Capital Cities Influencer Network, StrategyOne’s premier international product suite offering insights into the opinion landscape in the world’s major governmental, economic and cultural hubs.
- The Beltway Barometer, which monitors the attitudes of Washington’s opinion elites.
- Congressional Advisory Panel, which provides in-depth insight into the opinions and perceptions of former Chiefs of Staff.
- PolicyPulse, which targets U.S. policy experts at think-tanks and in academia, across a wide range of industries and practices.
- The Persuasion Model, StrategyOne’s message testing framework.
- The Relationship Index, which benchmarks and tracks an organization’s relationship with key stakeholders.
- SpotCheck, which gauges audience response to advertising via online and perception analyzer dial technology.
- SpeechMap, which uses perception analyzer dials to measure a speech’s impact and identify the most powerful language.
Sparky Zivin leads the Insights group in the Washington office and oversees StrategyOne’s flagship public affairs product, the Beltway Barometer. This cutting edge research product tracks the attitudes and opinions of Washington’s influential opinion elite. Covered by both the Washington Post Magazine and Roll Call, the Beltway Barometer has uncovered many insights on how Washington opinion elites think about beltway-focused public affairs campaigns.
For additional information about capabilities and offerings, please contact Washington@StrategyOne.com.
