StrategyOne

Qualitative Methodologies

• Focus groups

  Qualitative technique involving 6-10 members of a target audience discussing concepts, messaging, creative executions, etc. in an intensive two-hour open-ended session. Learn more >>



• In-depth interviews

  Qualitative technique involving one of our professionally trained interviewers exploring high-level stakeholder opinions, perceptions, lexicon and communication in a 10-30 minute session. We offer in-depth interviews as one-on-one, dyads and/or triads. Learn more >>



• Ethnographies

  Qualitative on-site research which involves real-world observations to give clients the behavioral and experiential aspects of key audience attitudes and perceptions. Learn more >>



• Data audit

  Dual-layered process which allows StrategyOne to transform a client’s volumes of pre-existing information/data into an effective, evidence-based communications campaign. Learn more >>

Quantitative Methodologies

• Telephone surveys

  Quantitative technique designed to measure key stakeholder opinions that are representative, projectable and potentially media releasable. Learn more >>



• Online surveys

  Quantitative technique designed to measure key stakeholder opinions in a quick and cost effective manner that also allows the flexibility to include visual and interactive elements not available in traditional telephone surveys.

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• Monthly Omnibus

  Multi-client surveys which run in regular intervals, and allow clients to pay per question. StrategyOne’s omnibus services include: US consumers, international consumers in up to 62 different countries, and DC opinion elites (Beltway Barometer). Learn more >>

Proprietary Research Products

• Capital Cities Influencer Network

  A highly targeted survey of elite policy influencers living in key governmental and world business capitals.  Learn more >>



• The Beltway Barometer

  Monitors the attitudes of Washington, DC’s opinion elites. Learn more >>



• Quarterly Beltway Barometer Omnibus

  Collect insights from D.C. elites, while avoiding the costs of an entire stand-alone survey. Learn more >>



• Congressional Advisory Panel

  Gain in-depth insight into the opinions and perceptions of former Chiefs of Staff. Learn more >>



• PolicyPulse

  A qualitative research tool that targets U.S. policy experts at think-tanks and in academia, across a wide range of industries and practices. Learn more >>



• Momnibus

  Provides a quick turnaround, cost-effective methodology for collecting data among this influential consumer audience. Learn more >>

Proprietary Research Techniques

• The Persuasion Model

  Provides a state of the art message testing framework. Learn more >>



• The Relationship Index

  Benchmarks and tracks an organization’s relationship with key stakeholders across multiple key dimensions.Learn more >>



• MicroTargeting

  Identifies target audiences using groundbreaking demographic, psychographic and behavioral segmenting techniques. Learn more >>



• SpotCheck

  Gauges audience response to advertising via online and perception analyzer dial technology. Learn more >>



• SpeechMap

  Uses perception analyzer dials to measure a speech’s impact and identify the most powerful language. Learn more >>



• Delphi (predictive) Panels

  Predictive analysis technique that allows StrategyOne to estimate future behaviors or conditions. Learn more >>



• Dial Testing

  State of the art perception analyzer technology which can track perceptions of visuals/speeches in real time using pre/post test metrics and dials.

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• Eye Tracking Software

  The latest in ad-testing technology, in which clients can easily track where participants look at ads and for how long, without cumbersome equipment.

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• Online Communities

  Provides opportunities to conduct both qualitative and quantitative research designed to understand the stakeholders’ thoughts and feelings as well as to create a unique way to interact with a company’s stakeholders at a fundamental level in the form of forums, blogs, surveys and focus groups. Learn more >>

Research Solutions

• Association

  Comprehensive suite of research solutions, tailored to our Association clients, including campaign structure and success measurement, as well as measuring perceptions of the industry, market, positioning, and membership.

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• Public Affairs

  Full suite of solutions, based on our extensive experience, designed to create a successful, evidence-based public affairs program which can target elite policy maker audiences. Learn more >>



• Crisis Management

  Designed to help clients handle impending issues/crisis situations by quickly and intelligently informing a successful communications strategy.

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• Membership affinity

  Tailored to member-driven clients, membership affinity helps clients recruit new members, gauge current satisfaction levels, address current member concerns, re-connect with lapsed members and map member priorities. Learn more >>



• Trade show/conference

  100% customizable program, which allows clients to target conference attendees and gain instant feedback and generate media-genic data which can be presented either at or after the event. Learn more >>



• Issues management

  Designed to help clients uncover potential issues within their current strategic approaches and proactively prevent potential crisis situations. Learn more >>



• Corporate reputation

  StrategyOne works with clients to select company-specific reputation metrics in order to generate an accurate and evidence-based reputation tracking system. Learn more >>



• Employee engagement

  A specialized and customizable research process, designed specifically for employee opinion research to ensure a communications campaign is as resonant internally as it is externally. Learn more >>