About StrategyOne’s SpotCheck

StrategyOne D.C. offers SpotCheck as part of our suite of evidence-based communications research products.

SpotCheck utilizes our wireless perception analyzer technology to provide clients moment-to-moment audience feedback on a 30 or 60-second spot. SpotCheck will identify what segments are effective, which are not, and most importantly, answer why.

Specifically, SpotCheck gives clients:

  • Benchmark data on metrics of interest, before participants view a spot.
  • Post viewing evaluations to gauge movement on metrics of interest.
  • Quantifiable, hard-number feedback on multiple aspects of a spot.
  • Live feedback evaluated with an industry established technique, Moment-to-Moment analysis (MTM).
  • Unbiased reactions and responses from dial test participants.
  • A synopsis of the most resonant visuals and audio in a spot.
  • The ability to identify the strongest (as well as weakest) segments of a spot, allowing clients the opportunity to make adjustments before the spot airs.

SpotCheck is ideal for:

  • Gauging Competitive Positioning Strategies
  • Generating and Tracking Spot
  • Gauging Overall Spot Effectiveness
  • Predicting Spot Performance

SpotCheck can be used to evaluate ads across a wide array of metrics including:

Visual Appeal
Level of Memorable Imaging
Quality of Narration/ Voiceover
Clarity of Message
Audience Engagement
Interest Level
Audience Impression
Level of Positive and Negative Reactions

 

Live Audience Dial Test


Benefits:

  • Combine the benefits of traditional, discussion-based, focus groups with the ability to track participants’ reaction to audio, video and print concepts using real-time quantifiable metrics.
  • Gain immediate analysis on group reactions, both in the aggregate and among individuals, allowing you to subset the respondents immediately.
  • Eliminate negative group dynamics and give passive respondents an equal voice.
  • Receive next-day delivery of a detailed report on key metrics.

Online Dial Test


Benefits:

  • Gain instant analysis on feedback from your actual target audience.
  • Take insights from significantly larger audiences, giving you a projectable read of attitudes and reactions.
  • Receive specific, open-ended feedback from your target consumers.
  • Eliminate travel costs and observe the Moment-to-Moment score from an Internet-enabled computer.
  • Receive a next-day delivery of a detailed report on key metrics.

Corporate Reference:

StrategyOne has successfully implemented SpotCheck for research programs for many clients, including online dial testing for the Williamsburg Area Destination Marketing Committee and its advertisements celebrating the 400th anniversary of the founding of Williamsburg.

Contact Us

To learn more, please contact us at information@StrategyOne.net.