Robert Moran
President
StrategyOne US
Robert Moran is President of StrategyOne’s US operations. He manages StrategyOne’s three US divisions (Insights, PluggedIN Communities, and Communications and Measurement Analytics) across 8 offices in New York, Washington DC, Chicago, Atlanta, Houston, San Francisco, San Mateo and Rochester, NY.
Robert frequently writes on the future of market research. He manages the Future of Insight Project at http://www.futureofinsight.com/, co-authored “The Shape of Marketing Research in 2021” in the Journal of Advertising Research, co-authored an article on MROCs in Quirk’s Marketing Research Review, and has authored a chapter on the futures of marketing research in “Leading Edge Marketing Research: 21st Century Tools and Practices.”
He is a contributing writer at Pollster.com.
Prior to joining StrategyOne as Senior Vice President in 2006, Robert was Vice President at Fabrizio, McLaughlin & Associates, an insights-driven issues management, public affairs and political consulting firm, from 1999-2006.
Robert began his career as a Senior Project Director at Public Opinion Strategies (POS), the premier Republican polling firm, where he managed hundreds of public opinion and market research projects from 1995 to 1999.
As a lecturer on public opinion polling and political strategy he has addressed groups as diverse as the Ray C. Bliss Institute for Applied Politics, British Members of Parliament, the senior legislative staff of the German legislature through the U.S. State Department’s “Congress-Bundestag Staff Exchange”, and the leadership of the Bulgarian political party NMSS.
In 2008 he launched both the Beltway Barometer, a survey of Washington’s elite, and a 15 month study that produced a groundbreaking segmentation of American opinion regarding international leadership.
He has degrees in Political Science and History from Ohio University and is a member of Phi Beta Kappa and American Mensa.
Books
One Pager - Leading Edge Marketing Research, 21st-Century Tools and Practices
Epilogue - Leading Edge Marketing Research, 21st-Century Tools and Practices
White Papers
Insight's Future; From Market Research to Strategic Insights
Washington Public Affairs Campaigns
Editorials
The Shape of Marketing Research in 2021, Journal of Advertising Research
Research Business Report, 14th Annual Predictions Issue
Articles
The Rules of Engagement: Lessons learned from creating an MROC for Millennials, Quirk's
Reports
Greenbook Research Industry Trends Report, Spring 2011
Presentations
What's Next?, Bipartisan Policy Center, October 25, 2011
Conversations on Civility: Making Our Democracy Work, Roundtable III
Futures of Market Research, CASRO Management Conference, May 16, 2011
The Futures(s) of Research: A Slew of Views, GreenBook Market Research Blog
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