Where Public Opinion Meets the Legislative Process
Public affairs research is not like traditional market research. It’s research when the other side is shooting back.
At StrategyOne, we approach public affairs programs like political campaigns, with limited time, critical inflection points, targetable audiences, tested messages, and tangible goals.
Our Public Affairs Practice has significant experience testing competing messages head-to-head, in Washington, congressional districts, states, and localities. We are also responsible for the development of the Beltway Barometer, a unique and proprietary research tool which allows us to gauge Washington, DC policymakers’ sentiments towards a given issue.
Examples include:
- Testing messages in support of specific legislation
- Identifying themes and messages that expose weakness in public support for specific legislation.
- Identifying targetable segments of advocates, supporters, and persuadables
- Determining the optimal way to frame a public debate
- Tracking the success of a public affairs campaign
With experience working in multiple political polling shops, our staff has an extensive background in the political campaign process, ranging from conducting research and polls for political campaigns to running high-level campaigns in heated races. We bring our competitive mindset to public affairs research, melding our unique experiences with our core research capabilities.
Client Impact
Uncovering Potential Impact of the Small Business Voting Bloc
StrategyOne was commissioned by the National Federation of Independent Business (NFIB) to explore the importance of an often overlooked voting bloc comprised of small businesses and employees, and to demonstrate public support regarding the NFIB’s health reform principles.
Exploring Attitudes of Executives and Investors in the U.S.
The client, a commonwealth of the United States, commissioned StrategyOne to conduct a research study exploring investor attitudes towards the stability and investment potential of the client commonwealth’s economy and to gauge possible marketing strategies designed to increase investment in businesses.
White Paper
Beltway Elites on the Ingredients for Success and Failure
A study of 1,200 Beltway elites on the topic of what makes a public affairs campaign in Washington successful.
Get in Touch
Let us know if you’re interested in learning more, talking or meeting with us.
Contact us at publicaffairs@strategyone.com.
