Microtargeting identifies niche, low-incidence sub-populations, within the general public, for the purposes of direct communication (direct mail, email, phone contact). In other words, Microtargeting will find your target audience!
StrategyOne's principals have been both practitioners and end-users of Microtargeting, in the political, corporate & brand marketing and public affairs arena. Drawing upon this experience, they have developed and refined Microtargeting into a very accurate, successful, and cost-effective market research offering from StrategyOne.
IDEAL FOR
- Developing targeted communication campaigns.
- Increasing overall campaign effectiveness.
- Gaining a fundamental understanding of your target audiences’ demographics.
- Identifying hard-to-reach audiences.
Our research is specifically designed to profile and segment populations based on the underlying “values appeals” that you intend to base your communications on.
Our Microtargeting Research Program
- We create a custom survey, based on the combination of a randomly drawn survey-based data sample (attitudinal) and lifestyle-based data (behavioral).
- We field the survey to a significantly sized, pre-determined sample.
- We segment the data using industry-acclaimed chi-square (CHAID) regression analysis to uncover the lifestyle factors that best predict likely attitudes on particular subjects and future behavior.
- We extrapolate the data onto the larger universe to segment the entire population from which the sample was drawn.
- We conduct qualitative research among select target groups, determined by Microtargeting, to refine your messaging and enrich market research insights.
Through these 5 steps, we are able to deliver a readable, actionable, “message grid.”
Corporate References
Our Microtargeting Market Research technique has been extraordinarily effective for many clients, including MedicAlert, the American Nurses Association, and Shell.
Contact Us
To learn more, please contact us at information@StrategyOne.net.
