Our Latest Thinking
Whether exploring the attitudes of Millennials, Washington elites, socially concerned consumers, American voters, or the modern family, StrategyOne brings a fresh, intellectual curiosity to research. We invite you to review our growing collection of groundbreaking studies, white papers and presentations.
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Look Who’s Tweeting: Mother’s Day Edition
During the week leading up to Mother’s Day, people are tweeting nearly 50% more tweets per hour about mothers, but there’s one particular mom who’s getting a lot of attention. The top 4 most retweeted tweets about Mother’s Day were all from Justin Bieber. It seems this pop sensation hasn’t forgotten that it’s time for [...]
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Modern Family Infographic
Everyone knows that it’s a grandmother’s job to spoil her grandchildren. But times are changing and the role of mother no longer ends when you become a grandmother. As a result of this change in the family structure, the same grandmothers whose role was to spoil and return, must now parent. This infographic presents some [...]
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Being a Mom
With Mother’s Day on the horizon, we wanted to explore what it means to be a mom. Specifically, to uncover the motivations, inspirations, and challenges moms face. The feedback collected in this report reflects the attitudes of moms in our PluggedIN Nation community. Our PluggedIN Communities provide a way for people to express their opinions [...]
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Field to Fork 2012
Based on the latest Field to Fork study, this infographic presents some of the data about how consumers view the issues surrounding the U.S. supply chain.
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Look Who’s Tweeting: NCAA Coach Edition
StrategyOne analyzed Twitter conversations from 11/7/11 through 3/12/12 that mentioned one of the eight coaches whose teams are seeded #1 or #2 in the 2012 NCAA tournament.
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Privacy & Security: The New Drivers of Brand, Reputation and Action Global Insights 2012
In partnership with StrategyOne, Edelman’s Data Security & Privacy Group took a close look at how consumers are taking data security and privacy issues into account when making decisions to purchase or adopt goods or services…
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Americans on International Relations and International Leadership
How did 13, 560 Americans feel the United States should approach global leadership? A City on a Hill, the Arsenal of Democracy, an Economic Powerhouse or the New Athens? This groundbreaking segmentation tells us as much about what Americans think of international relations as it does about how Americans view themselves and the world.
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Edelman 2012 Trust Barometer
The 2012 Edelman Trust Barometer examines trust in four key institutions — government, business, media, and NGOs — as well as communications channels and sources. This is the 12th year of the study and this year we took a deeper look at what drives trust.
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Capital Staffers Index 2011
The 2011 “Capital Staffers Index” is the third annual survey of senior legislative staffers from countries around the world.
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Edelman 2011 Trust Barometer
Edelman’s 2011 Trust Barometer®, the firm’s 11th annual survey, gauges attitudes about the state of trust in business, government, NGOs and media across 23 countries.
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Goodpurpose® Study 2010
Cause related-marketing, as we know it, is dead. Purpose has evolved into a 360-degree business strategy that must be engrained into the core of a company’s or brand’s proposition.
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GE Global Innovation Barometer 2011
The survey asked 1,000 executives in 12 countries on what drives innovations in the future.
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The 8095 Exchange
A new global benchmark study on how Millennials connect with brands, make purchasing decisions and share their opinions on products and companies with family, friends and extended networks.
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Capital Staffers Index 2010
The Index takes a closer look at how members of parliaments and the U.S. Congress and their constituents alike are embracing social media, from blogs to texting to Facebook and Twitter.
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Levi Strauss & Co. – Shaping a New Future
A global quantitative study that defines who women in their 20s really are and how they may shape not only their own generation but the overall culture.
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BrandScape
BrandScape is StrategyOne’s proprietary brand image study. It builds upon Jennifer Aaker’s Brand Personality Scale and Joel Rubinson’s concept of “mental marketplaces”. Consumer and forward-focused, BrandScape research uncovers brand essence, personality and potential.
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Health Engagement Barometer 2011
The annual study, carried out across 11 countries, examines the public’s attitudes toward health and business’s role in health issues.
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Futures of Market Research
Robert Moran, President of StrategyOne’s US operations, presents at the CASRO Management Conference in Chicago, May 16, 2011.
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Insight’s Futures; From Market Research to Strategic Insights
Robert Moran, President of StrategyOne’s US operations, discussed the challenges facing the Market Research industry, client demands and offers his predictions about the Market Research firm of the future.
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Washington Public Affairs Campaigns
A study of 1,200 Beltway elites on the topic of what makes a public affairs campaign in Washington successful.
