Think You Know Gen Y?
"Generation Y. You’ve heard that they don’t watch TV, and you’ve probably been told that they don’t read that much. Your research tells you that you can’t target them through MTV anymore, and you certainly can’t tell Gen Y what is cool. So how do you reach these 71 million “Millennials” that spend over 200 billion dollars annually and will soon replace the baby boomer generation as the largest percentage of the workforce?" - Bea Fields (StartUpNation.com)
Recognizing the need to better understand Gen Y, StrategyOne has developed a suite of products specifically designed to gauge the opinions and perceptions of this influential consumer audience.
GenY Workforce - At seventy-six million strong (and growing), Gen Y is challenging the workplace more powerfully than any generation has in the past. GenY Workforce is an online survey among U.S. adults (n=500), age 18-32, with jobs.
GenY Moms -The U.S. Moms market has changed a lot over the years. It's far more complex today than it was just a decade ago, with new segments, characteristics and attributes you may not even be aware of. GenY Moms is a national online survey among moms (n=500), age 18-32, with children 0-17 in the home.
GenY Scholars - According to the Pew Research Center, 1 in 5 Millennials are college graduates. An additional 26% are currently in school and plan to graduate from college, while an additional 30% are not in school but expect to someday earn a college degree. GenY Scholars is an online survey among U.S. adults (n=500), age 18-32, currently enrolled in a college or university.
GenY Achievers - With a new outlook on collaboration and workplace priorities, Millennials are shaking up the professional world. GenY Achievers is a national online survey among college educated, white collar professionals (n=500), age 18-32.
Contact Us
To learn more about any of the surveys in our GenY product suite, please contact us at GenY@StrategyOne.net.
