Corporate Reputation Management
“Corporate reputation” is more than a trendy buzzword. It’s an important aspect of your business, and it always has a job to do.
That job may be elevating your company into the global marketplace, demonstrating your firm’s cultural competence, or helping your business recover from a public relations misstep. Whatever its function, your reputation must be treated like any other valuable asset.
At StrategyOne, we are dedicated to helping our clients both protect and strengthen their relationships with -- and reputation among -- diverse stakeholder groups.
Our approach to corporate reputation management is rooted in the relationship between corporate brands and stakeholder trust, a bridge we’ve been building for over a decade. Fielding and analyzing the Edelman Trust Barometer™ has given us great insight into the factors that shape corporate reputation.
When you take charge of your corporate reputation, you can:
• Innovate more quickly so you can lead your competitors.
• Increase existing sales and develop more appropriate products.
• Be viewed as socially and environmentally responsible.
• Develop messages that engage your global stakeholders.
• Recruit top talent and be known as a great place to work.
• Secure Global License to Operate in developed countries.
• Enhance relations with regulators and government.
• Help maintain and increase share value.
• Rebound more quickly when faced with a crisis.
Our customized approach to corporate reputation management:
Because a corporation’s history, market offering and stakeholders are unique, our approach is stakeholder and client-centric. To support you in managing this vital resource we:
1. Give your reputation a job to do
2. Identify unique stakeholder groups
3. Audit existing information
4. Benchmark attitudes / perceptions for category vs. client
5. Track key metrics, identify gaps or shifts, and adjust or optimize approach
Contact Us
To learn more about our offering, please review our corporate reputation brochure, or contact us at corporate@strategyone.net.
Trust and Transparency:
Corporate Reputation in a Connected World
Tools & Products
Examine the vast range of research products and analytical techniques used to help clients plan their most effective strategies.
Results
Learn how we’ve responded to various reputational challenges across a broad range of industries and issues.
