Friends, In the last 10 days, team Obama has gone on the offensive, using a two pronged issue strategy: one economic, and one social, that for about 48 hours put the Romney campaign on its heels. When a campaign moves this aggressively they are usually looking at polling that we don't see, and that polling most assuredly showed a deteriorating electoral ...
StrategyOne Insights, Mother’s Day Edition
Fresh Insights into Modern Moms Marketing to moms is far more complex today than it was just a decade ago, with new segments, characteristics, and attributes you may not even be aware of. Making assumptions about how moms today think, feel, shop, work, live, communicate and make decisions can be costly. Case in point: U.S. moms spend $2.1 trillion each year and ...
Once a Mother, Always a Mother
The Role of Mother No Longer Ends When You Become a Grandmother Every morning Josie wakes up and checks her email, texts, Facebook newsfeed and finally, her bank balances - all online. She worries about her grandchildren - college expenses, finding jobs, their health, safety, love lives and happiness. She is carefully saving for one grandchild’s college tuition from her small ...
Infographic: Field to Fork Part 2
Our first infographic on the Field to Fork annual study looks at how consumers view key issues surrounding the U.S. supply chain. In Part 2, we have taken a closer look at the data, specifically comparing U.S. Grocery Shopper and Washington, DC Policy Elite opinions. Contact Jason McGrath with any questions.
Friends, Mitt Romney may have rescued his fight for the nomination in Michigan with a narrow 3 point win on February 28th, but it was his nearly 12 point blow-out of Rick Santorum in Illinois on March 20th that probably ended the GOP nomination battle. What has gone unreported is that the President has been losing ground to Romney ever since ...
Infographic: Field to Fork 2012
As U.S. consumers are more closely linking what they eat to their personal well-being, it appears the food industry has a big gap to fill when it comes to helping consumers fulfill those needs. According to the latest Field to Fork study conducted by StrategyOne for Edelman, more than half of U.S. grocery shoppers cite processed foods ...
It's finally here. The day college basketball fans all over the country have waited for. In honor of the first (real) day of the NCAA Tournament we've analyzed Twitter conversations from 11/7/11 through 3/12/12 to find out what people are saying about the eight coaches whose teams are seeded #1 or #2 in the 2012 NCAA tournament. Take a look at our ...
This post was originally published by Ariane on PluggedIN’s blog MROC Talk. There is a lot of buzz lately about Pinterest. There are great tutorials on how to use Pinterest (Mashable has a nice tutorial here), ideas on how brands can capitalize on Pinterest (already
Friends, In a year like this, when virtually every pundit and journalist has postulated that the GOP nomination process will drag on until mid-June, it makes perfect sense that the race effectively end tonight, March 6th. That may in fact be the case, as Mitt Romney will likely win several states tonight including Ohio and tally up more than ...
Friends, The looming threat to Romney winning the GOP nomination was never Newt Gingrich or Ron Paul it was always from the right. The assumption for team Romney was that it would come from Rick Perry. When Perry abandoned his run after a disastrous campaign, Romney's campaign apparatus could breathe a sigh of relief. Well that was premature. Beating Gingrich in ...
