Launched in July 2008, the Beltway Barometer has quickly become a critical component of data driven communications in the public affairs space.
This unique, first of its kind, research product allows clients to gain insights from Washington, DC policymakers and shapers quickly and inexpensively.
Standard surveys field to 200 Republicans and 200 Democrats, to ensure political balance. By targeting these select opinion leaders, we can monitor elite policymaker sentiment within the Beltway.
The Beltway Barometer allows our clients to:
- Gauge Washington opinion leader perceptions of an industry, company, product, brand, organization or campaign.
- Benchmark decision-maker targeted communications campaigns.
- Track the success of a decision-maker communications campaign.
- Construct an effective communications campaign utilizing evidence-based
themes and messaging.
Beltway Barometer data has been featured in The Washington Post Magazine, in which futurists’ predictions about Washington in 2025 were tested among Washington elites and reported in the August 31, 2008 edition. The Washington Post Magazine described the Beltway Barometer as “a new poll of Washington’s heavy hitters” and as a periodic survey of “Washington’s movers and shakers.”
Respondents from our Beltway Barometer panel are screened for engagement in the following activities:
- Live in the Washington area zip codes with the highest concentration of large dollar political contributors and congressional staff.
- Currently work or have worked in Congress, an Administration, the Judicial branch, A Federal Agency, The Pentagon, trade association, PAC, political consulting, Lobbying Firm, media, or multi-lateral NGO.
- Hold at least a 4-year college degree.
- Are heavy consumers of opinion elite media, such as National Journal, Roll Call, and The Hill.
White Paper
Washington Public Affairs Campaigns
A study of 1,200 Beltway elites on the topic of what makes a public affairs campaign in Washington successful.
An overview of the report is available at Pollster.com.
