We’re Not Your Average Market Research Firm.
Any market research firm can provide data. But today delivering quality data isn’t enough.
Organizations need deep insights and program measurement now more than ever. It’s not sufficient for communications to rest on creativity alone – programs must be built on a solid understanding of the perceptual landscape, guided by feedback mechanisms, and held accountable through measurement. StrategyOne — a global, market research firm with offices in New York, Chicago, D.C., Atlanta, San Francisco, San Mateo, Houston, Seattle, Rochester (NY), London, Paris, Brussels, Dubai and Abu Dhabi — helps clients develop evidence-based communications by:
- Shedding light on stakeholder opinions, beliefs, biases and behaviors
- Assessing the influence of these viewpoints on our clients’ business
- Informing and validating winning communications strategies, programs, messages and tactics
- Measuring impact and progress of communications over time
As a subsidiary of Edelman, our heritage is in communications research. We understand how critical stakeholder research is to successfully implementing communications strategies and improving perceptions. That’s why we approach research with communications objectives in mind, delivering insights beyond just the data points to inform and guide communications strategy.
Our research is designed to ensure that any communications program is driven by insights gathered from relevant stakeholders. We inform, strengthen and fine-tune strategy with our insights and confirm it with our measurement solutions.
For our clients, research is never the end product. We use research to support the business goals of the account – only actionable data matters.
Integrated Solutions
While the research methodology employed depends on the nature of the inquiry, our integrated research solutions allow us to understand and leverage the voice of the consumer as well as the voice of the media to inform and develop insights-driven communications programs.
