Andrea Razzano
Vice President, Communications Measurement & Analytics
StrategyOne, Chicago
Andrea Razzano is a Vice President at StrategyOne, a research and consulting company wholly owned by Daniel J. Edelman. During her tenure, Andrea has managed and grown the business StrategyOne completes for Microsoft products including Xbox, Kinect, Games, Zune, Specialized Devices among others. In her role Andrea manages client relationships and oversees internal operations for multiple daily, weekly, monthly, and quarterly reports. There is a team of 8+ StrategyOne analysts and interns dedicated to the 100+ person Microsoft account team staff and Microsoft end clients in the U.S. For both FY10 and FY11, Microsoft is projected to be the single largest client by revenue for StrategyOne.
Prior to her business development role at StrategyOne, Andrea directed the secondary research analyst team. During FY09, Andrea managed the 20+ person analyst team through a merger of the Chicago and DC media analysis practices and processes. She also helped to establish and expand the New York communications measurement and analytics practice. The measurement team is responsible for the project management and development of business and competitive intelligence for marketing and communications clients. The analysis is both quantitative and qualitative.
Andrea’s ten years of career experience includes: product management/development, project management, strategic planning, organizational change/planning/development, process reengineering, general team management, consulting, sales, and technical writing/editing. Prior to joining StrategyOne, Andrea worked at Morningstar, Inc., a financial services and research firm, where she managed the development of web-based products for financial advisors (generated 60+ MM in revenue).
Andrea holds a MBA from the University of Chicago, Graduate School of Business (Booth) in Strategic Management, Economics, and Organizational Behavior. She also holds a Bachelor of Arts degree in American Studies from the University of Notre Dame.
